POP or point of purchase advertising is one of the key ways to capture immediate sales as well as build brand recognition. However, the same old, same old standees and stickers that your competition uses may not be enough to help you stand out from the crowd. There are so many types of POP displays out there, perhaps it is time for something new in your POP advertising campaign—custom logo mats.
Incorporating floor mats and graphics into your POP displays only makes sense. After all, you can add an entirely new dimension to your display without utilizing any more sales space. In the retail sector, this can be very important, as it is easier to convince a retail establishment to display your advertising when it does not make for a cluttered sales floor. As an added benefit, these custom branded mats are high-quality products that serve a practical purpose for the store owner too. This immediately positions your brand ahead of the competition in the mind of the owner/manager.
Colorful, eye-catching, durable, easy to clean and affordable, there are few options you could choose for your product display needs that are more suitable for the job than a promo mat. If you haven’t checked out the options lately, you may not realize the possibilities. According to a recent study by Point of Purchase Advertising Institute (POPAI), 64% of shoppers stop and engage when they see floor graphics. Combining that statistic with the fact that 70% of purchase decisions are made in the store, the benefits of floor mats in retail settings are staggering.
One of our most popular mats for point of purchase advertising is the Dye Sub Classic. It’s a low-profile mat with a slip resistant backing and features rich, 4-color process graphics. Due to it’s flat surface and ability to print detailed artwork, it’s a great way for brands to get their messages in front of consumers where it matters most — in front of their products! Additionally, it’s price point is extremely competitive with other advertising solutions.
Although the maxim you have to spend money to make money still holds true today, now more than ever it is crucial to understand that spending more does not always equate to earning more. Investing smartly should always be a marketer’s priority. Floor advertising is proving to provide a greater return — and lower cost — than any of its promotional competitors. So when looking for a competitive advantage with research-backed results, look no further … the answer is just below your feet.
If you would like to learn more about new options for your POP advertising, contact PromoMatting today. We have over 40 years of experience and offer one of the largest selections of custom floor mats—assuring we have something that will make your product display POP!