Heads up! Consumers are looking down for 1/3 of their waking hours.

The average American spends 5.4 hours a day looking at their phones. That 1/3 of the hours the average American is awake each day.  But they’re not just looking at their phones, they are looking at their phones while doing everything else: eating, commuting, driving, exercising, walking, and SHOPPING. So just advertise digitally, right? While digital will always be part of the marketing mix, it’s a crowded (and expensive!) medium. It can be hard to break through the noise. So, how does a smart marketer STAND OUT from the crowd?
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