Whatever your industry or specific business, there’s a universal truth: you need to continue to find ways to grow sales and profitability. In your pursuit of more clients and higher … Read More
For bar and club owners, using custom bar mats, or spill mats, is a smart choice for a number of reasons. They offer a great way to protect your bar … Read More
Retail displays can easily become tired and boring—if you do not take a proactive approach to spicing them up and adding new elements from time to time. One option is … Read More
You’ve got a great business and a great brand… but how can you spread the word? We’ve put together some tactics for building brand awareness. Start with a strong unique selling proposition … Read More
We all know that you only get one chance to make a great first impression. Yet many businesses overlook one of the key areas that people see first: door mats. … Read More
There are a lot of misconceptions out there about promotional products, but they are an extremely effective marketing tool when used correctly. Let’s take a look at five of the … Read More
Have you seen the popular reality show Bar Rescue? On each episode, nightlife expert Jon Taffert goes into a failing bar or club and turns it around in just five … Read More
Effective visual merchandising is critical for anyone who sells products or services in a retail or business space. It involves using the visual look and layout of the store and … Read More
When you’re developing your next marketing strategy, don’t forget to look down! Whether you want to boost your marketing for the fourth quarter of this year or have started planning … Read More
When marketing and advertising in a niche market you should only cater towards a small group of people. Many beginning marketers often make the mistake of using broad tactics to … Read More
Why would anyone advertise on the floor? Well, point-of-purchase advertising includes all advertisements that are at the same destination that the final transaction takes place. The vast majority of POP … Read More
How can a custom logo mat compete with the extremely popular promotional pen? With a pen you can get hundreds or thousands of units for dirt cheap prices, but what … Read More
Need a fresh idea to offer clients? These eye-catching POP displays are great for drawing attention to products and brands in retail stores. If you’re searching for types of point-of-purchase displays, consider … Read More
Do you know exactly what products you will buy before entering a store? Most consumers make unplanned purchases when they shop, so how can an advertiser attempt to influence their … Read More
In a nutshell point-of-purchase advertising is the advertising that occurs at the same place that the transaction occurs. Basically, it’s any advertising done on the store level. Have you ever … Read More
There are thousands of different promotional products out there that range from small to big, and cheap to expensive. You might ask, “How do I find the right product to … Read More
There are many ways to get your company’s brand out in the open for the entire world to see. As a realm of marketing, advertising is often a difficult concept … Read More
How does floor advertising compare with the commercial advertising? This question should be posed by every marketing professional whose company relies on a point-of-purchase business model. Fortunately, GFK, the fourth … Read More
We get this question a lot and it has a pretty simple answer. An effective promotional product has a few key components including: long life, high quality, usefulness, and a … Read More
Here at PromoMatting we advertise our mats as being customized, or customizable. What does this really mean for you, and how is it any different from personalization? Merriam-Webster dictionary defines … Read More
Every company struggles to build its brand around its unique logo. There are just so many different routes a marketing professional can go in order to build customer relations, brand … Read More
PPAI, or Promotional Products Association International, recently released last year’s accumulated information about the performance of the promotional products industry. Fortunately, most of their findings were quite good. In fact, … Read More
“If you build it, they will come” may work for a baseball field, but it doesn’t for social media. We’ve put together a list of 11 places to promote your … Read More
Do you have clients celebrating a milestone, such as a 10th or 25th anniversary? In these challenging economic times, promoting how many years a company has been in business demonstrates … Read More
Whether you have a blog, Facebook page, or LinkedIn or Twitter account for your promotional products business, sharing valuable content on social media is a great way to show your … Read More