ThePromoOppurtunityBookCover

What’s the secret to the floor mat’s success? Floor mats are right under the public’s feet, which is exactly where the competition isn’t.

Here are some encouraging statistics: According to research conducted by the Point of Purchase Advertising Institute, 64% of shoppers took notice of graphics they saw on the floor. Research also found that retail products promoted with floor mats experienced an average sales increase of 13%.