The Client:

A Multinational Financial Institution

The Problem: 

The client wanted a unique way to attract attention to small businesses around the country and to let customers know which stores were participating.

The Solution:

It was discovered welcome mats would easily achieve both obstacles and would leave the businesses with an entrance mat to keep their floors clean once the campaign ended.

The Results:

Consumer awareness of the campaign increased 33% when the mats were released. The campaign generated over $5 billion dollars in sales for small businesses around the country.