What Will Promotional Products Be Like in 100 Years?

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According to the Promotional Products Association International, the first known promotional products are commemorative buttons dating back to 1789. The … Read More

Tactics for Building Brand Awareness

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You’ve got a great business and a great brand… but how can you spread the word? We’ve put together some tactics … Read More

Using Custom Floor Mats to Say “Thanks!”

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There are many different ways to say “thank you,” but there’s a unique way you may not have considered: with … Read More

5 Common Misconceptions About Promotional Products

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There are a lot of misconceptions out there about promotional products, but they are an extremely effective marketing tool when … Read More

Top 10 Reasons to Use Promotional Products

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Promotional products are extremely powerful sales and marketing tools! Here are the top 10 reasons why your business should consider … Read More

Maximize Your Trade Show Exhibit Space with Custom Floor Mats

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Custom floor mats can be used for more than offices and retail spaces! In fact, custom mats and counter mats … Read More

How to Develop a Good Promotional Product

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Research shows that promotional products are very powerful marketing tools that can help a brand be remembered and encourage people … Read More

Promotional Products Industry Trivia

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Here are a few trivia questions to see how well you know the promotional products industry. What percentage of people … Read More

Politics in Promo Products

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  Politics and Promotional Products: New Study Reveals Interesting Preferences The decision to advertise with a promotional product involves more … Read More

How-To Market a Niche Product

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When marketing and advertising in a niche market you should only cater towards a small group of people. Many beginning … Read More

Logo Mat vs. Pen

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How can a custom logo mat compete with the extremely popular promotional pen? With a pen you can get hundreds … Read More

Types of Point-of-Purchase Displays

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Need a fresh idea to offer clients? These eye-catching POP displays are great for drawing attention to products and brands in … Read More

Why is Point-of-Purchase Advertising Important?

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Do you know exactly what products you will buy before entering a store? Most consumers make unplanned purchases when they … Read More

What is point-of-purchase advertising?

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In a nutshell point-of-purchase advertising is the advertising that occurs at the same place that the transaction occurs. Basically, it’s … Read More

What Type of Promotional Products Should I Invest In?

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There are thousands of different promotional products out there that range from small to big, and cheap to expensive. You … Read More

Popularity of Promotional Products

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There are many ways to get your company’s brand out in the open for the entire world to see. As … Read More

Floor Advertising vs. Commercial Advertising

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How does floor advertising compare with the commercial advertising? This question should be posed by every marketing professional whose company … Read More

How Effective are Mats as Promotional Products?

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We get this question a lot and it has a pretty simple answer. An effective promotional product has a few … Read More

Why Market Your Brand with a Promotional Product?

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Every company struggles to build its brand around its unique logo. There are just so many different routes a marketing … Read More

Promotional Product Industry Statistics

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We came across some very interesting statistics regarding promotional items via Youtube. In Jim Timlin’s video, PPAI Spend Less Achieve … Read More

Promotional Products Industry Making a Come Back

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PPAI, or Promotional Products Association International, recently released last year’s accumulated information about the performance of the promotional products industry. … Read More