10 Retail Advertising Tools That Can Boost ROI

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Whatever your industry or specific business, there’s a universal truth: you need to continue to find ways to grow sales … Read More

Custom Bar Mats: Boost Sales With Added Decor

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For bar and club owners, using custom bar mats, or spill mats, is a smart choice for a number of … Read More

5 Benefits of Enhancing Retail Displays with Floor Mats

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Retail displays can easily become tired and boring—if you do not take a proactive approach to spicing them up and … Read More

Tactics for Building Brand Awareness

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You’ve got a great business and a great brand… but how can you spread the word? We’ve put together some tactics … Read More

Custom Door Mats Create a Great First Impression

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We all know that you only get one chance to make a great first impression. Yet many businesses overlook one … Read More

5 Common Misconceptions About Promotional Products

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There are a lot of misconceptions out there about promotional products, but they are an extremely effective marketing tool when … Read More

Bar Logo Mats to the Rescue!

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Have you seen the popular reality show Bar Rescue? On each episode, nightlife expert Jon Taffert goes into a failing … Read More

Use Custom Floor Mats to Enhance Visual Merchandising

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Effective visual merchandising is critical for anyone who sells products or services in a retail or business space. It involves … Read More

Why Custom Floor Mats Should Be in Your Next Marketing Strategy

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When you’re developing your next marketing strategy, don’t forget to look down! Whether you want to boost your marketing for … Read More

How-To Market a Niche Product

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When marketing and advertising in a niche market you should only cater towards a small group of people. Many beginning … Read More

Floor Advertising

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Why would anyone advertise on the floor? Well, point-of-purchase advertising includes all advertisements that are at the same destination that … Read More

Logo Mat vs. Pen

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How can a custom logo mat compete with the extremely popular promotional pen? With a pen you can get hundreds … Read More

Types of Point-of-Purchase Displays

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Need a fresh idea to offer clients? These eye-catching POP displays are great for drawing attention to products and brands in … Read More

Why is Point-of-Purchase Advertising Important?

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Do you know exactly what products you will buy before entering a store? Most consumers make unplanned purchases when they … Read More

What is point-of-purchase advertising?

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In a nutshell point-of-purchase advertising is the advertising that occurs at the same place that the transaction occurs. Basically, it’s … Read More

What Type of Promotional Products Should I Invest In?

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There are thousands of different promotional products out there that range from small to big, and cheap to expensive. You … Read More

Popularity of Promotional Products

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There are many ways to get your company’s brand out in the open for the entire world to see. As … Read More

Floor Advertising vs. Commercial Advertising

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How does floor advertising compare with the commercial advertising? This question should be posed by every marketing professional whose company … Read More

How Effective are Mats as Promotional Products?

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We get this question a lot and it has a pretty simple answer. An effective promotional product has a few … Read More

What Do We Mean by Customized?

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Here at PromoMatting we advertise our mats as being customized, or customizable. What does this really mean for you, and … Read More

Why Market Your Brand with a Promotional Product?

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Every company struggles to build its brand around its unique logo. There are just so many different routes a marketing … Read More

Promotional Products Industry Making a Come Back

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PPAI, or Promotional Products Association International, recently released last year’s accumulated information about the performance of the promotional products industry. … Read More

How to Sell Custom Floor Mats and Counter Mats for Anniversary Celebrations

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Do you have clients celebrating a milestone, such as a 10th or 25th anniversary? In these challenging economic times, promoting … Read More

Social Media and the Promotional Products Distributor: How to Find Great Content

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Whether you have a blog, Facebook page, or LinkedIn or Twitter account for your promotional products business, sharing valuable content … Read More

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